Awesome Social SEO, is something that works, and lets you share your information with the world.
When you combine really great content with social activity and proofing, you create a powerful network of information that gets seen by the important search tools out there.
The more users you can get to like your posts, which points to your blogs that discusses snippets of the information that you wish to share, the more powerful it gets.
These Blogs then need to link to your final website, which is the site having the information on all the services and products that you provide, and by some magic, you will be on the top of the list for search tools, it really is that simple.
The more topics you cover, which you link to from social media, which then is elaborated on at the final website, the more you will be seen as an authoritative entity on the internet.